Email Reputation and Email Deliverability

Description

Your application sends all types of emails from your domain and IP address to users and other applications as part of your business processes. These are emails that are not sent by a user hence are transactional emails that need to follow alternate standards. Your environment therefore needs to be maintained and configured to compliment CAN-SPAM Act compliance

requirements.

This service covers but not limited to:

• Email Hosting with correct DNS attributes to reduce spam, implement best practices, ensure CAN-SPAM Act compliance
• Transactional email and best practices.
• Ongoing services for email deliverability, email deliverability score consistency
• Email reputation management and grooming.
• Email Marketing DNS Setup (one time) and maintenance

An email sender reputation is a score that an Internet Service Provider (ISP) assigns to an organization that sends email. It’s a crucial component of your email deliverability. The higher the score, the more likely an ISP will deliver emails to the inboxes of recipients on their network. If the score falls below a certain threshold, the ISP may send messages to recipients’ spam folders or even reject them outright. Several factors can go into determining the score, including, but not necessarily limited to:

• The amount of email sent by the organization
• How many recipients mark the organization’s emails as spam or otherwise complain to the ISP about the messages
• How often the organization’s emails hit the ISP’s spam trap
  The organization’s inclusion on different blacklists
  How many of the organization’s emails bounce because they were sent to unknown users or for other reasons
• How many recipients open, reply to, forward, and delete the organization’s messages, as well as click the links found in them.
• How many recipients unsubscribe from the organization’s email list
• Each ISP decides which factors to include in its sender reputation and how heavily it weights those factors when calculating the reputation for each organization that sends email to some of its users. A sender could have varying reputation scores for different ISPs. If a sender has multiple domain names and sends email from different IP addresses, each one will have its own sender reputation.