Paid search advertising, also known as pay-per-click (PPC) or cost-per-click (CPC) advertising, is a unique opportunity for your business to stand out. The best time to promote your products or services is that moment when someone is searching for a product or service that you and your competitors offer online. If you want to win potential customers, you must be where they are when they are interested in what you offer.
Paid search advertising is one of the most effective ways to generate qualified leads, motivate people to reach out to you via phone or email, and increase your online conversions and sales. PPC advertising is an example of a very cost-effective strategy, since you only pay when a targeted user who is interested in your offer actually clicks on your ad.