The digital marketing and advertising experts at Blue Nile focus entirely on conversion and ROI. Online advertising can be a great help or hurt, depending on your strategy and execution. When done the right way, digital advertising can be the most effective and immediate route to increased brand awareness, online engagement, website traffic, qualified leads, and ultimately, sales and grown business.
We know you have one-of-a-kind challenges and advantages, so we partner with you and function as an extension of your sales & marketing department in the sole pursuit of gaining more online business for you. Our digital advertising solutions are dynamic, unique to each client, and are formed around creating the highest possible ROI, delivering real-time reports of measurable results, and obtaining the best overall online presence that leads to winning more customers.
Blue Nile collaborates with you to determine your business’ needs, priorities, and goals, and find solutions that not only keep you abreast of your competitors, but find creative ways to surpass them. Our digital advertising solutions focus on best practice growth strategies and measurable results.
Blue Nile uses search engine marketing (SEM) to get immediate results, creating instant relevant traffic and winning customers from your competitors while they use search engines. This means more engagement, traffic, leads, calls, appointments, and grown business.
Social media has developed to become more than friends connecting with friends. Customers align with brands for long-lasting relationships, and social media advertising taps into this. Well-executed social media advertising means more engagement, traffic, leads, calls, appointments, and grown business.
SEO and paid search can bring traffic to your site, but sometimes a prospective customer may visit and leave without performing a desired action, like making a purchase, setting an appointment, or signing up for an event. Website retargeting enables your business to creatively market ‘one-on-one’ to a specific customer that left your website without performing an action. With retargeting, you are able to follow them as they visit other websites and deliver digital advertisements that remind them of your offering and bring them back to act.
We live in a visual world where picture and video deliver strong digital advertising experiences. With display advertising, Blue Nile produces and delivers these pictures and videos to specifically targeted customers and engages them throughout the Internet. Well-executed display advertising means more engagement, traffic, leads, calls, appointments, and grown business.
YouTube often does not get the respect it deserves as a marketing tool. Being the second largest search engine and third largest social network, and allowing for display advertising, retargeting advertising, video and audio messaging, and many other opportunities, you can consider YouTube a truly unique channel for all kinds of marketing efforts. Well-executed YouTube advertising means more engagement, traffic, leads, calls, appointments, and grown business.
