Your website acts as a digital storefront for your business. Apart from its appearance and feel, several other design and development aspects come together in building a highly functional and user-friendly website that attracts and retains customers. It is imperative that a business pays attention to each and every element of a flawless website.
First: Make the perfect first impression on your target audience! Companies need an engaging site that boosts consumer interaction and user experience in order to effortlessly convert website visitors and clicks into customers.
Second: Get found! A website that has a strong foundation, powerful structure, and is SEO friendly is critical for every business. This enables effortless communication about your business offerings to search engines and ultimately improves your searchability and exposure, helping you to get found online by those in need of your offering.
Third: Stand out! A fully optimized and SEO-friendly site enables you to beat your competitors online by delivering high ranking on search engine results pages (SERPs), allowing you to attract potential clients and increase organic searches above and beyond the competition.
Simply having a website is not enough to ensure the online success of your business. You need a website that is interactive, engaging, and delivers performance according to your precise business needs, priorities, and goals.
Getting the website structure right is not only important to enhance the usability of the site, but also plays a key role in its search engine optimization. A poorly structured site can lead to a lot of missed business opportunities as it hampers your online visibility on search engines and reduces your exposure to potential customers. Even if your customers reach your website somehow, poor user-interface will make it difficult for them to navigate what they are looking for, ultimately reducing your chances of conversion. A well-structured site enables you to get found by effectively communicating your business offerings to the search engines and, therefore, driving relevant traffic back to your website.
Listed are things that affect your relevancy on search engines:
The key to a sustainable web presence lies in a powerful strategy and effective optimization. In order to be relevant and competitive in today’s global landscape, every business requires a website fully optimized for its products, services, locations, and service areas. This enables businesses to gain the necessary visibility and attract the right audience that is actually looking for the products and services being offered.
Listed are things that affect the exposure and ability of a business to attract new customers:
Your website is the very first impression of your business to your potential customers. Make it count by offering a smooth and engaging user experience and user interface (UX/UI). Ensuring that the site provides everything a potential customer would want to know about your business in the very first look around is important for converting clicks into customers.
Listed are the website elements that ensures effortless conversions:
Blue Nile has carved a reliable space in the website design and development industry by providing engaging and highly functional, custom-themed WordPress websites. Adhering to the varied requirements, needs, and goals of our valued clients, we also build websites in a variety of different languages and formats. From powerful e-commerce stores to engaging service-based sites, we have the capability to develop websites and mobile applications built with beauty and power to not only impress, but convert.
We pride ourselves on having a dexterous and agile team of developers who are diligently engrossed in ensuring that the strategy, design, development and optimization are implemented and delivered correctly with best practices and standards.
At Blue Nile, we design and develop websites that are feature-packed and future-ready. We position ourselves as an extension of your sales & marketing department to deliver digital solutions that ensure online success and growth. We make sure that your website is appealing, interactive, optimized for search engines, reliable, and capable of converting clicks into customers.
Typically, small businesses have a strong relationship with their customers, nearby business owners and neighbors (usually interacting on a first name basis). Blue Nile helps you build an online presence that mirrors that bond of small businesses in the industry and enables you to connect with your online audience in similar ways to drive steady traffic and sales.
Most large businesses established their online presence through websites during the early stages of business. But with the rapid evolution of the Internet and ever-changing search engine algorithms, can these established websites still claim to build relevancy and SEO-friendliness? Allow BN to take your web presence to the next level.
Blue Nile’s multi-location and franchise business websites focus on making you a leader nationally and locally. The goal is to create a unified impression, with localized flair where it is needed. Online visitors should be converted to customers by understanding your offering generally, but then readily applying it to their local branch of your business.
With e-commerce, your website is often your only touchpoint with current and prospective customers. Blue Nile can help ensure high performance of your e-commerce website, along with optimization of your online presence (like in search engine results pages) for increased growth and conversions.
