Marketing can be sporadic and beyond the initial blast and self-promotion, you may be too busy to consistently publish engaging content. A marketing calendar is exactly what it sounds like: a plan that covers your marketing activities for the entire year. Like most aspects of a business plan, it requires some initial investment in time and resources, but it pays off later. The time when the marketing calendar is most useful is precisely the moment you have the least time to think about self-promotion.
A marketing calendar is the best way to organize your marketing activity; the calendar also serves as a working document you can revise and update throughout the plan year.
- Content strategy
- Marketing calendar creation and strategy
- Content curation
- Content scheduling