To invite consumer interest, build brand awareness, and increase engagement, social media advertising is the way to go. Social media has developed to where consumers ‘like’ and ‘connect’ with brands. You want consumers who want to engage with you to visit your website (and/or storefront), call, message, and ultimately buy from or otherwise transact with you.
Without a clear mission and key metrics, your social media strategy can quickly turn into ineffective, friendly posting, versus the sales-generating engagement with ROI it can be. Social media platforms and networks are where millions of people spend several hours a day interacting with brands and businesses. If you are not capitalizing on this, it is very probable your competition is (and is winning customers from you).
Blue Nile collaborates with you to determine your business’ needs, priorities, and goals, and not only stay abreast of your competitors, but find creative ways to surpass them. Our social media advertising solutions focus on best practice growth strategies and measurable results.
Every specific business has its own needs, goals, and budget. Blue Nile will work closely with you to determine the best approach, select the most efficient social media channels, and implement a custom social media advertising strategy that will work for positive ROI.
Some examples of ad types include: images, text, banner, video, sponsored, and native ads. Blue Nile works as an extension of your marketing department to ascertain the best ad types that generate traffic, conversions, and sales.
Some examples of targeting options and capabilities are: demographics, location, behaviors, interests, audiences, and connections. Blue Nile will create a strategy that produces increased traffic, conversions, and sales.
Blue Nile will develop and execute a customized social media strategy, based on a specific mixture of your needs, priorities, and goals, but also our research on your industry, competition, and more.
Blue Nile’s social media experts will execute and completely manage your paid social media campaigns, based on the collaborated upon strategy. Thereafter, Blue Nile will diligently optimize, update, and iterate upon your paid social media campaigns to drive traffic, conversions, and sales.
You’ll receive informative social media campaign reports alongside general advertising reports from our team of experts. Blue Nile can also provide on-demand social media stats, analytics, and support. Our support team is always available by email or phone and will be happy to assist you.
A strong presence on social media is one of the most effective ways to gain relevance, authority, and exposure organically. It is important that you have transparency into how well your Facebook, Twitter, YouTube, and Linkedin profiles are performing over the long haul. Blue Nile will compile and analyze these and report regularly via your chosen communication medium.
Blue Nile collaborates with you to determine your business’ needs, priorities, and goals, and find solutions that not only keep you abreast of your competitors, but find creative ways to surpass them. Our digital advertising solutions focus on best practice growth strategies and measurable results.
Blue Nile uses search engine marketing (SEM) to get immediate results, creating instant relevant traffic and winning customers from your competitors while they use search engines. This means more engagement, traffic, leads, calls, appointments, and grown business.
Social media has developed to become more than friends connecting with friends. Customers align with brands for long-lasting relationships, and social media advertising taps into this. Well-executed social media advertising means more engagement, traffic, leads, calls, appointments, and grown business.
SEO and paid search can bring traffic to your site, but sometimes a prospective customer may visit and leave without performing a desired action, like making a purchase, setting an appointment, or signing up for an event. Website retargeting enables your business to creatively market ‘one-on-one’ to a specific customer that left your website without performing an action. With retargeting, you are able to follow them as they visit other websites and deliver digital advertisements that remind them of your offering and bring them back to act.
We live in a visual world where picture and video deliver strong digital advertising experiences. With display advertising, Blue Nile produces and delivers these pictures and videos to specifically targeted customers and engages them throughout the Internet. Well-executed display advertising means more engagement, traffic, leads, calls, appointments, and grown business.
YouTube often does not get the respect it deserves as a marketing tool. Being the second largest search engine and third largest social network, and allowing for display advertising, retargeting advertising, video and audio messaging, and many other opportunities, you can consider YouTube a truly unique channel for all kinds of marketing efforts. Well-executed YouTube advertising means more engagement, traffic, leads, calls, appointments, and grown business.
