To invite consumer interest, build brand awareness, and increase engagement, social media advertising is the way to go. Social media has developed to where consumers ‘like’ and ‘connect’ with brands. You want consumers who want to engage with you to visit your website (and/or storefront), call, message, and ultimately buy from or otherwise transact with you.
Without a clear mission and key metrics, your social media strategy can quickly turn into ineffective, friendly posting, versus the sales-generating engagement with ROI it can be. Social media platforms and networks are where millions of people spend several hours a day interacting with brands and businesses. If you are not capitalizing on this, it is very probable your competition is (and is winning customers from you).