Blue Nile collaborates with you to determine your business’ needs, priorities, and goals, and not only stay abreast of your competitors, but find creative ways to surpass them with search engine marketing (SEM). The vast majority of Internet users start with and depend on search engines, making them a great place for digital marketing and advertising. Our search engine marketing solution focuses on best practice growth strategies and measurable results. This means more engagement, traffic, leads, calls, appointments, and grown business.
A type of digital marketing (usually paid advertising) that increases exposure on search engine results pages (SERPs) by promoting websites and offerings to targeted audiences and prospective customers.
As it sounds, a type of digital marketing and advertising in which Blue Nile (on your business’ behalf) pays a fixed fee every time an advertisement is clicked. It is a one-for-one, basically paying for immediate engagement and a chance to win a new customer.
This is search engine marketing (also known as search engine advertising or digital advertising) specifically on Google’s search engine and search results. Blue Nile (on your business’ behalf) bids on strategic keywords so that your website appears at the top of the SERP of the #1 search engine (by far).
With paid search advertising, it is important to work with an agency that has experience and offers transparency in spend and reporting. Here’s what to look out for from agencies outside Blue Nile:
Blue Nile functions as an extension of your sales & marketing department and understands your needs, priorities, and goals. We create strategies that produce measurable results.
We’re proud of our team. Blue Nile’s experts are a rare combination of extensive experience in the implementation of ROI-focused and conversion-based digital advertising strategies. All our exceptionally talented and experienced professionals have Google AdWords and Google Analytics certification as well as individual certification for Yahoo! and Bing.
Our mission is to provide 100% satisfaction and results. Blue Nile clients range from small businesses, national & enterprise companies, multi-location and franchises, e-commerce, non-profits, and agencies. We believe in partnering with our clients and sharing success. Finally, BN prides itself on its versatility, technical prowess, and long-term relationship building.
Blue Nile collaborates with you to determine your business’ needs, priorities, and goals, and find solutions that not only keep you abreast of your competitors, but find creative ways to surpass them. Our digital advertising solutions focus on best practice growth strategies and measurable results.
Blue Nile uses search engine marketing (SEM) to get immediate results, creating instant relevant traffic and winning customers from your competitors while they use search engines. This means more engagement, traffic, leads, calls, appointments, and grown business.
Social media has developed to become more than friends connecting with friends. Customers align with brands for long-lasting relationships, and social media advertising taps into this. Well-executed social media advertising means more engagement, traffic, leads, calls, appointments, and grown business.
SEO and paid search can bring traffic to your site, but sometimes a prospective customer may visit and leave without performing a desired action, like making a purchase, setting an appointment, or signing up for an event. Website retargeting enables your business to creatively market ‘one-on-one’ to a specific customer that left your website without performing an action. With retargeting, you are able to follow them as they visit other websites and deliver digital advertisements that remind them of your offering and bring them back to act.
We live in a visual world where picture and video deliver strong digital advertising experiences. With display advertising, Blue Nile produces and delivers these pictures and videos to specifically targeted customers and engages them throughout the Internet. Well-executed display advertising means more engagement, traffic, leads, calls, appointments, and grown business.
YouTube often does not get the respect it deserves as a marketing tool. Being the second largest search engine and third largest social network, and allowing for display advertising, retargeting advertising, video and audio messaging, and many other opportunities, you can consider YouTube a truly unique channel for all kinds of marketing efforts. Well-executed YouTube advertising means more engagement, traffic, leads, calls, appointments, and grown business.
