Search Engine Marketing (‘SEM’)
A type of digital marketing (usually paid advertising) that increases exposure on search engine results pages (SERPs) by promoting websites and offerings to targeted audiences and prospective customers.
As it sounds, a type of digital marketing and advertising in which Blue Nile (on your business’ behalf) pays a fixed fee every time an advertisement is clicked. It is a one-for-one, basically paying for immediate engagement and a chance to win a new customer.
Google AdWords (‘AdWords’)
This is search engine marketing (also known as search engine advertising or digital advertising) specifically on Google’s search engine and search results. Blue Nile (on your business’ behalf) bids on strategic keywords so that your website appears at the top of the SERP of the #1 search engine (by far).