Our marketing framework is engineered to increase organic traffic.
We’ve have dabbled in e-commerce, technology and websites for over 15 years – we have the intangibles and understand the path towards results. Our knowledge and years of experience has allowed us to put it altogether resulting in a marketing engine and framework that grows traffic from search engines and other pipelines. Our framework is custom, dynamic and ultimately functions as an extension of your marketing department while adhering to your data, target market, audience and industry changes.
OUR MARKETING FRAMEWORK
Our marketing engine and framework will put you in the best position to succeed, guaranteed.
Our framework is structured and executed in 4 main cycles: Learning, Planning, Adjustment/Iteration and Growth. Proceed below to review our deliverables:
Step 1: Learning.
Your challenges, business model and brand are unique. We need to find out everything we can about your business, customers, competitors and industry for us to optimize your process and drive growth. To do that, we leverage a number of techniques and strategies listed in the tabbed menu below.
No one knows your industry, customers and competitors better than you. In order for us to execute a successful campaign, we need to extract as much knowledge as possible. We do so with a targeted questionnaire, industry research and a strategy meeting.
Data allow us to baseline progress and measure the success of your campaign. We can’t do anything until we know your website is setup to properly track and record data. We run an in-depth analytics audit that digs into the details of Google Analytics, Google Search Console and Google Tag Manager to uncover bugs, tracking issues and any upgrades needed to better measure your campaign.
We use tools like SEM Rush, Ahrefs and Buzzsumo to monitor websites in your niche to get a picture of what’s working and what’s not. This helps us formulate the right channel and medium to attack (video, blog posts, infographics, etc) and create a multiple touch point marketing strategy.
TECHNICAL WEBSITE AUDIT
It’s impossible to rank a website with glaring technical issues. The problem is, 99% of issues aren’t glaring, they require an in-depth technical audit and serious SEO knowledge to find errors. We run a full technical audit where we review over 200 technical factors that could be holding your website back from more traffic.
Understanding what your competitors are doing is critical to marketing success. It helps us to formulate the best plan of attack to beat them. We run a head to head comparison with a your top competitors to identify opportunities for growth.
Step 2: Planning.
Each business model is unique. We always accommodate for nuances and the custom nature of each campaign, strategy and solution mandates equivocal planning so as to maximize marketing potential and growth. To do that, we leverage a number of tactics listed in the tabbed menu below.
KEYWORD OPPORTUNITY MAPPING
Our team seeks out the most valuable keywords to your business and maps them to the right destination on your website. We break them down into 2 main intent buckets – purchase and informational. Purchase keywords get mapped to sales pages, informational gets used for content creation. This is an important process that helps us build out your website’s organic marketing funnel, a key model for both content creation and link outreach.
AUDIENCE PERSONA CREATION
It’s really hard to please everyone on the internet. The good news is, you don’t have to – we want to focus on those that matter – your customers. Audience profiling is a process that helps us focus everything [from tone of voice to creative] on acquiring more paying customers.
COMPETITIVE LINKS AUDIT
Google’s algorithm relies heavily on AI learning. In other words, it knows exactly what a ‘good’ link profile looks like in your niche. To build the best links to your site, we run a full competitor link audit to understand what a “good” link profile should look like.
LINK OPPORTUNITY MAPPING
Good links are hard to come by – we make sure they’re going to the right place on your site by assigning targets by traffic impact. By finding pages on the edge of ranking on the first page, we’re able to get our clients the quickest traffic turnaround.
TOPICAL RESEARCH FOR CONTENT
Keyword research is a dated tactic that hinders content performance. Instead, we do topical research which not only helps us identify the right keywords, but trends and topics as well. In addition, we will map these topics to different stages in your website’s funnel. Everything from top to bottom is accounted for and scheduled for creation in your campaign.
LINK CALENDAR CREATION
Link building is an insane amount of work, which we proudly take on for our clients. We target half dozen link types and pitch over 10,000 opportunities on your behalf. This much work requires management and we do so by building an outreach calendar ahead of time.
CONTENT CALENDAR DEVELOPMENT
A content calendar is a tool that ensures each piece of content we publish is the absolute best it can be. We outline everything from keywords to date of publish in the calendar and deliver it to you within the first month of your campaign.
FINAL CAMPAIGN STRATEGY
There’s little margin for error with SEO – you need to know exactly what you’re doing at all times for it to work. This requires a detailed strategy mapping out the campaign, end to end. We build this for you and present it to your team for final approval. From there, we’re ready to execute growth.
Step 3: Adjustment.
After setup and implementation, we constantly analyze and make pertinent adjustments towards proactivity and continuous growth. We leverage a number of tactics listed in the tabbed menu below.
EXECUTE TECHNICAL UPDATES
Before we can start building links to your site, we need to get the technical issues fixed. We create a prioritized project plan and play project managers to ensure all technical issues get fixed properly. If you don’t have a developer, you can contract our team to implement the changes for you.
IMPLEMENT ANALYTICS UPDATES
Similar to the technical updates, our team makes sure everything is setup properly to track and monitor your campaign. We will create an analytics project plan to make sure all issues get fixed within a timely fashion, ready to track the ROI of your campaign.
LAUNCH CONTENT MARKETING CAMPAIGN
Content is a cornerstone of SEO – it opens up new opportunities for traffic through the creation of resources, videos, guides and blog posts. We aim to publish at least 2 large pieces of content per month. This is all dictated from your content calendar (creating in month 1 of campaign).
CREATE "PERSONAS" FOR OUTREACH
We build links through outreach – we send over 10,000 emails during the life of your campaign (or more!). In order to maximize the success of your campaign, it works best to pitch on behalf of your business, not an SEO agency. We handle the strategy, creation and building of personas for your outreach campaign.
Step 4: Growth.
After adjustments and tuning up the processes, we embark on advanced strategies to increase growth and complement fundamentals. We plug all holes and add helper components to exponentially drive growth. There are numerous techniques that we subscribe to and below are a few:
ORGANIC CONTENT PROMOTION
It’s not enough to just click publish and expect your content to rank – you need to promote it. Our team is trained to organically promote all recently published posts through Quora, Reddit, Facebook and industry relevant forums.
SKYSCRAPER CONTENT OUTREACH
For every piece of content we publish, we find websites that are already linking to similar pieces of content. We then send them an outreach email asking for link placements, aka ‘skyscraper’ technique.
ONGOING LINK OUTREACH
We divide link building into 2 categories – ongoing and campaigns. Ongoing link building is guest posting, sponsored posts and niche blogger outreach. These outreach emails are scheduled to run throughout the life of your campaign so we’re consistently building links.
LINK BUILDING CAMPAIGNS
Campaigns are comprised of reporter outreach, infographic outreach, product review outreach and social media influencer outreach. We aim to run 1 of these campaigns per month throughout the life of your campaign.
REPORTING, ANALYSIS AND CONSULTING
Our reports are more than just traffic numbers – it’s an in-depth analysis of your entire website’s health and performance. Each month we revisit our work and make adjustments as needed.