Simply put, digital companies need digital marketing and advertising in order to grow. You are competing every day with your competitors around the country, even world, for customers that can be virtually anywhere. It is imperative that your website: a) be found first, b) has a tremendous user experience (as your website is not only your digital storefront, but often your digital sales representative), and c) flawlessly executes transactions. This means strategically improving your relevance, authority, and overall digital presence in the pursuit of gaining customers and growing business. Blue Nile collaborates with you to determine your business needs, priorities, and goals to create your perfect digital solution.
Listed here are the strategies and tools that will make up your unique digital solution for increasing exposure and authority. Once we’ve built a strategy around your needs and goals, we’ll build your custom solution to drive customers and grow your business.
Your website is your business’ digital storefront. It must be attractive and built to drive sales; beauty and power. Depending upon your needs, Blue Nile will either update and optimize your current website, or build a new website altogether that converts traffic into actionable connections, and ultimately sales.
Ensuring your website is optimized for search engines’ algorithms while still effectively communicating to your prospective customers is one of Blue Nile’s greatest strengths (and truly the foundation upon which all digital solutions are built). This means researching the correct keywords, phrases, and other factors for all your offerings and pages of your website. SEO (optimizing for search engines) improves authority and increases exposure on search engine pages by raising your rank in organic search results. Websites on the first page of a search result enjoy over 84% of clicks; let’s work to get or keep you there, winning customers before your competitors.
Google My Business optimization means we handle the management of your presence on the #1 search engine in the world (by far). Doing so improves your organic map listing presence and authority. Google carries over 90% of local, mobile search; it is imperative you are well represented.
All it takes is one instance of misinformation on one directory and you can lose a potential customer forever. Blue Nile will optimize and manage your business listing on 75+ of the most popular online business directories, apps, maps, GPS platforms, social networks, and search engines, ensuring accuracy and consistency.
While organic and on-site optimization is key, it can take time for search engines to recognize your relevancy and authority. Get in front of motivated prospective customers immediately with paid search as part of your digital marketing and advertising solution. Our expert team knows to focus solely on positive ROI and increasing conversion, getting you the most possible ‘bang for your buck’.
Organic search results pages and your website are not the only places you can engage with prospective customers. Reach motivated buyers anywhere on the Internet with strategic advertisement placement.
