Getting the website structure right is not only important to enhance the usability of the site, but also plays a key role in its search engine optimization. A poorly structured site can lead to a lot of missed business opportunities as it hampers your online visibility on search engines and reduces your exposure to potential customers. Even if your customers reach your website somehow, poor user-interface will make it difficult for them to navigate what they are looking for, ultimately reducing your chances of conversion. A well-structured site enables you to get found by effectively communicating your business offerings to the search engines and, therefore, driving relevant traffic back to your website.
Listed are things that affect your relevancy on search engines: