Optimizing your budget
Running paid search advertising on your own can be overwhelming; therefore, it may be challenging to target and engage your audience. We want to prevent you from losing even a penny and make sure your paid search advertising campaigns work as they should.
Growing the flow of leads
High-quality leads make the key difference between a successful paid search advertising campaign and a failed campaign. One of the key objectives of Blue Nile’s paid search audit and analysis is to determine whether or not you’re attracting the right audience, whether you’re getting enough leads, why you’re missing them if you are, and what exactly should be done to grow your business prospects and qualified leads.
Campaign relevancy and quality
The quality of your paid search ads causes a direct impact on your ROI. We will work on improving your content quality and relevancy, so your ads become super-effective and can lead to improved metrics at lower costs.
Maintaining high click-through-rate (CTR)
CTR is one of the most important indicators used in paid search advertising, showing the actual ratio of users who click on your paid search ads to the total number of ad viewers. Blue Nile will provide high CTR for your paid search advertising campaigns and make sure you get clicks from the most relevant and highly motivated users.
Ad account history and health
Having positive ad account history and health is important to maintain high quality and efficiency of your paid search campaigns.
Creating quality ad copy
Your ad copy must be unique and catchy to be attractive to your target audience. If you have poor ad copy your audience will simply give preference to your competitors.
Optimizing ad position and placement
The quality of ad copy, keyword relevance, bid per click – all these factors cause a direct effect on ad position and determine your ROI. Blue Nile will optimize ad placements and make sure your ad spend pays off.
Using long-tail keywords
Long-tail keywords are extremely important since they provide better CTR and higher ROI. They also cost you less than short-tail keywords, which are more broad and therefore more competitive.
Maximizing impressions
Blue Nile’s paid search advertising team will make sure your PPC ad campaigns get the maximum number of impressions available in your niche. Impressions cause clicks and traffic, which lead to engagement and sales.
PPC ad targeting
Blue Nile’s professional PPC advertising experts will take care of accurate ads targeting in accordance with your business needs and goals. As the result, you will reach a highly relevant audience with your offer.
Effective promotion for mobile and desktop users
Your business needs coverage on all devices and platforms. Your ads must look great both on mobile phones, tablets, and desktop screens. Due to a deep understanding of audience parameters, Blue Nile will present your business in the right way and run your campaigns on all pertinent devices and platforms.
Driving conversions
Conversions really matter to achieve an effective ROI for your paid search advertising campaigns. Your goals may differ each time when you set up a new ad campaign, or you can keep the same set of goals for a longer period. Blue Nile will help you to achieve appropriate conversions and complete your goals.
Return on investment (ROI) growth
Due to Blue Nile’s effective paid search advertising management, based on: thorough analysis of your business needs, understanding your goals and employing a systematic approach; we’re able to understand and grow your ROI.
