The fact is: content is a lame king without good SEO!
The buzz phrases can change from year to year, but search engine optimization is here to stay (forever). No surprise there.
From big corporations to mom’n’pop corner stores, due to today’s technology, everyone is documenting; generating content in all forms across many platforms. Tons of content is uploaded to the Internet every day. And yet, it so often gets lost midway, somewhere.
One of the most common ways to kill the effectiveness of rich content is by simply overlooking (or worse, discounting) the search engine optimization aspect of it. Unfortunately, most copywriters and digital marketing agencies tend to do just this.
It is essential to optimize your content for search engine algorithms, ‘bots’, and ‘crawlers’ if you want it to reach your target audience organically (and as efficiently as possible).
No, I am not talking about keyword specific writing. Though, I would never understate the significance of it. This article focuses on other strategic aspects of content optimization that cry for attention from bloggers and copywriters.
So without further ado, let me bring up a quick checklist you can use to audit your content. Rest assured, if you have most of these checked; you certainly will rank better than before.
- Always use an H1 tag for your titles.
- Your target keyword must appear in the title; earlier is better.
- Preferably, start your titles with a verb (e.g. fix, use, start, improve, learn, etc.) Verbs act as natural calls to action.
- KISS (“Keep it simple, stupid.”) your URL. No special characters, please.
- Keep it short too. Here is an example of an unnecessarily long URL:
https://blueniledm.com/use -this -quick -SEO- checklist -to- improve- your- content -marketing –quests
Instead, make it:
If using WordPress, it will most likely auto-generate the former URL. Most of us forget to tweak it to something like the latter!
- Add modifiers (e.g. best, top, guide, date, etc.) for improved optimization.
- Your meta title is the first thing that search engines will read. It ought to have your target keyword in it.
- You can have (if necessary) a separate title for your content (often referred to as ‘click bait’) and a separate, more search-friendly title in the meta title.
- Meta descriptions are important; do not miss these. Feel free to add your long tail keyword in your description.
- Use H2 tags for subheads
- At least one of your subheads should include your target keyword. If you are using long tail keywords, they should invariably make part of one of the subheads.
- Make sure one of the image file names includes your target keyword. For this article, I named the image on the top to be ‘SEO techniques for content optimization.png’
- Do not forget the importance of Alt tags!
- Image Optimizer and Optimizilla are some fantastic image optimization tools that you can use to get perfectly optimized images.
- Relevant outbound links aid search engines in figuring out what your content carries. It helps your content gain authority and relevance.
- Produce internal linking to other related pages of your website or blog. This improves navigation and distributes ‘page rank’ evenly throughout the website.
- The blog or website you plan to publish your content on should be responsive to all kind of devices like smartphones, tablets, and PCs alike. Google penalizesplatforms that aren’t mobile-friendly.
- Place social media icons prominently on your website’s pages. Though social shares are often ‘no follow’ links, search engines do count them as ‘trust votes’ (i.e. signals of website safety, relevance, authority, and more).
There is a lot that goes into producing great content, above and beyond developing creative and inspiring material. Do not devalue your masterpiece by disregarding the SEO component. It does not matter how great your content is if your target audience cannot find it.
Don’t believe me? Temporarily shut down your live blogs and optimize them per the above checklist. You will see the difference yourself.
Otherwise, if you are about to start a new blog or piece of content, then please use the techniques above. Making your content SEO-friendly makes it more readable and comprehensible to search engines like Google, Bing, and Yahoo. This means higher rankings in SERPs (search engine results pages).
When you rank better, you reach better. Better reach means more traffic; more traffic can ultimately mean more conversions! Isn’t that what your business’ digital marketing strategy is all about?
If you are stuck anywhere in your digital marketing endeavors, contact us today. Our team of digital marketing gurus is ready to help you in every way possible.
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