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Why PPC is Essential For Your E-Commerce Marketing

The e-commerce sector has been booming for the last few years, but it’s played an essential role in the lives of consumers during the pandemic. As we prepare for what’s on the horizon, it’s clear that e-commerce will only continue to increase in popularity. And with so many e-commerce businesses popping up, you’ll need to […]

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How to Increase Your Email Deliverability and Avoid the “Spam” Folder

  To increase your email deliverability, you must first ensure that you are in compliance with the CAN-SPAM Act  (Controlling the Assault of Non-Solicited Pornography and Marketing enacted in 2003). The guidelines in this law merely serve as the lowest common denominator and therefore you should always ensure that despite workarounds or loopholes, your emails should […]

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Why You are Mismanaging Your PPC Efforts:

  In today’s increasingly competitive digital world, Paid Search Advertising (also referred to as PPC, ‘pay-per-click’, or CPC, ‘cost-per-click’) can make or break a business’ digital marketing strategy.  Other strategies can take time, but PPC ensures: the ideal audience is reached, it is reached before your competition (and immediately), and you never pay unless someone […]