FREEWAY FORD DEALERSHIP

Digital marketing framework for today’s car dealership

Client

Tony’s Family Farms

Vertical

Farm-to-table, Nutrition, Health & Wellness

Key Services

Branding, E-commerce, Email Automation, Marketing Automation, Content Marketing, Application Development & Web Design.

The Challenge

Tony’s Family Farms is a farm-to-table business that pride’s itself in picking and delivering the freshest and best produce.When TFF came to us, they had no brand, no website and no e-commerce. Their desire was to grow and better serve their current target customer which comprised of wholesale purchases by most restaurants. After discussion and collaboration, we were able to successfully relay the benefits of adjacent target markets – home delivery and corporate wellness. The mission thus became an effort o engineer a custom farm to table system to adequately serve all these target markets.

Our Approach

As always, we dove into the farm-to-table industry to ensure that we covered all aspects and by incorporating all nuances into the build. Guided by insights and trends we outlined an implementation strategy that was bound to fulfil the needs of the target markets while also fulfilling the business needs.

Branding

We handled all branding exercises leading to delivery of a brand styling guide and related brand artefacts.

E-commerce and Web Design

The resulting e-commerce platform was geared for handling all aspects of purchasing, order management, stock management, taxes, and fulfilment of all orders in a timely manner given the perishable nature of the produce.

Marketing Automation & Email Automation

Here’s where most e-commerce platforms fall short. There are so many aspects of e-commerce that may require more hires and skilled labour to execute. In lieu of this, we enjoy building email and marketing automation to effectively perform consistently in these areas and tasks. This automation allows you to communicate with customers just like you would and every step of the way.

Welcome Emails
These allow you, in a timely manner, to connect with your new contacts or subscribers so as to make a powerful first impression. For example, you can share your all that you have t offer in this first email or by providing useful onboarding information. Let people know you’re thinking about them by creating an annual ‘Happy Birthday’ email. Or, simply extend a warm welcome to new contacts.
Birthday Emails
Let your customers know you are thinking about them by sending an annual happy birthday email
Recover Abandoned Cart
Customers get busy, forget or get distracted. Recapture sales by reminding customers what they’ve left behind and encourage them to complete their purchase.
Win Customers Back
Re-engage lapsed customers or inactive subscribers by creating a win-back email series or targeted ad campaign.
Follow up on Purchases
Ask for feedback, send a quick survey, or provide customers with helpful information—like usage or care instructions—after they make a purchase.
Personalize Product Recommendations
Suggest items your customers will love with product recommendations tailored to their purchase history.
Customize Order Notifications
We ensured that all order notifications are beautifully designed and personalized to match your branding and recommend related products.
Build your Brand
Promote your business and grow your audience with Facebook and Instagram ad campaigns that help you reach people who are similar to your best customers.
Remarketing Ads
These give you the power to recapture the attention of people who leave your website—wherever they go online—and bring them back when they’re ready to buy.
Product Recommendations
Customizable product recommendations with order notifications
Performance Tracking: Detailed reports compile all of the engagement and revenue data for you, so you’ll always know how your order notifications are performing and how much money they’ve generated for your business.