PPC campaign management involves a series of management activities to ensure that the client’s goals are aligned with the outcome of the campaign being executed.We want to make sure that your goals align with ours. Depending on your business goals, the above two points will fluctuate, causing the amount of work on your campaign to differ.
If your goal is to grow your business through PPC 30% in the next year there will be a very different amount of work as opposed to growing your business 300% in the next 2 years. If your business goal is brand awareness that would also be a very different budget. Just for some context, in the event that you do want to grow your business the amount of work would be very heavy upfront. Focusing on building and structuring the campaign to reflect your business goals. Doing the keyword research and creating the right campaigns and ad groups with the messaging to achieve these goals. Moving forward after that, monthly maintenance will still be required to ensure all of the search terms, conversions, and leads are qualified. Choosing a goal like growing your business would be best matched with a percent spend pricing model, where your budget will directly affect the amount of work being done and thus the amount of growth coming from the PPC campaign.
In general we abide by the percentage model with a minimum campaign budget of $5000. The more money you are spending, the more clicks are coming through, which means a longer search terms report and more research & management.